Corporate Profile
Introduction to ROEN
ROEN is the leader in the Chinese wallcovering and soft decoration industry and also the leading international provider of integrated wallcovering and soft decoration solutions.
One Decade’s Endeavor Fostering Leading Brand
ROEN is committed to its brand mission of “combining people with home to create a world of great beauty” and adheres to its brand concept of “nobility, elegance, originality and refinement”. After more than ten years’ vigorous development and continuous transcendence, ROEN has grown into a leading industrial brand integrating design, marketing and services from a pure sales enterprise as it was at the beginning of its establishment in 1995.
Global Cooperation Fostering Top Quality
With the leader’s vision and expert’s level, ROEN joins hands with both Chinese and foreign first-class design and R&D teams including Academy of Arts and Design, Tsinghua University; and it also integrates and cooperates with 12 top international wallcovering and soft decoration brands in Europe and North America, thus bringing the Chinese consumers the first-class products that keep pace with the world.
Bold to Be No.1 to Lead Industrial Marketing
As the first leading company through chain operation of professional brands in its industry, ROEN owns the design, marketing and service teams of the largest scale. Its specialized network of brands under unified authorization and management covers the main cities of China and serves the customers all over the country.
In July 2008, the “ROEN Wallcovering-Soft Decoration Experience”, ROEN’s first store of Asian wallcovering and soft decoration, was spectacularly opened in Beijing and became the first milestone of the leaping development in this industry. It leads the Chinese wallcovering and soft decoration industry into the new era of terminal experience marketing and provides the consumers with brand-new consuming experience.
Improved Services Fostering Worry-Free Consumption
In July 2008, ROEN took the lead in launching the first professional service brand—“ROEN 360°Worry-Free Service System” in its industry to fully upgrade the original service quality. Using the internationally advanced construction equipment and service standards, this system provides all-round and professional worry-free services ranging from choice of products, interior arrangement, site measurement, delivery and construction to after-sales maintenance.
Innovation and Win-Win to Create Industrial Splendor
As the leader in the Chinese wallcovering and soft decoration, ROEN will follow the development concept of “professional, innovative, joint creation and win-win”. Together with other players in this industry, ROEN will expand and strengthen the Chinese wallcovering and soft decoration industry to enable more consumers who know the life to use high-quality wallcovering and soft decoration products.