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ROEN won the China's 500 Most Valuable Brands in consecutive four years
On June 28, 2012, 2012 (Ninth) World Brand Congress organized by the World Brand Lab was held in Beijing, in which ROEN again won the China's 500 Most Valuable Brands after 2009, 2010 and 2011, with the brand value of 2.366 billion Yuan. ROEN became the only wallcovering brand winning the award in consecutive four years.
ROEN's Certificate of China's 500 Most Valuable Brands
Professor Robert Mundell as President of the World Brand Lab, a Nobel laureate in economics and the Father of the Euro, Dr. Stephen Woolgar as a professor of Saïd Business School, University of Oxford, Dr. Ravi Dhar as a professor of Yale School of Management and other honored guests attended the grand meeting and gave a speech. In the meeting, ROEN was selected into the List of China's 500 Most Valuable Brands with the brand value of 2.366 billion Yuan. In 2009, ROEN was the only the well-known brand selected into the List of China's 500 Most Valuable Brands, with the brand value of 1.081 billion Yuan. After three years of unremitting efforts, ROEN brand value increased to 2.336 billion Yuan, more than two times that in 2009.
Global marketing expert Stephen Vogt (left) and global brand management expert Levi Dole presented the award to Li Jie, Vice President of ROEN
The brand value highlights comprehensive strength of an enterprise. Brand value is pursued always by enterprises in all industries. The wallcovering industry is no exception. ROEN always adheres brand mission of “human and residence are combined to create a beautiful world” and brand concept of "original, delicate, elegant and noble". Through 17 years of vigorous development and continuous surpassing, ROEN has grown to a leading industrial brand integrated with design, marketing and service and become a leader of China’s wallcovering and soft decoration industry.
It is understood that, selection of China's 500 Most Valuable Brands covers all strong brands in the Chinese market, being the most comprehensive and authoritative assessment on Chinese enterprises. The List of China's 500 Most Valuable Brands is obtained by the World Brand Lab based on financial analysis, consumer behavior analysis and brand strength analysis. The research result has become an important basis for intangible asset evaluation of many enterprises in the M & A process.
