Asanderus – founded as Calcutta in 1848 – is the oldest, still active, weaving mill in Belgium. A strong historical tie with the rich Flemish weaving tradition helped us to evolve from a linen mill to a world leader in luxury textile wall coverings.

    Asanderus—formerly known as calcutta-is a world palyer in the field of luxury textile wallcovering. Asanderus recently added some prestigious projects to its order book. Our latest work includes providing Asian palaces, Russian dasha’s and luxury chains around the world with a touch of aristocracy. Everywhere luxury textile wallcovering is welcomed with a lot of enthusiasm and respect. With the introduction of the new name the company finds itself at the start of a new and promising era.

    Why would a brand with a long tradition like Calcutta-a quality label for luxury textile wallcovering – change its name? Not because we are looking for a way to deny our roots, but because the new name – Antonius Sanderus is an important historical figure, closely connected to Calcutta’s founding place – emphasizes the company’s strong roots. Besides, the new name does not undermine the company’s evolution. Not in the least: Asanderus has plans. Big plans.

    With regards to the success of our products, Asanderus has followed quite an extraordinary path”, says managing director Yves Putman.”The last couple of years we have been building up a very solid reputation in countries like China and Russia, where luxury textile wallcovering is a mush sought after product. In other words, it is a success story. Now it is time to convince the rest of the world of the qualities and the advantages of our luxury textile wallcovering.

    If you travel to the Far East and mention the name Calcutta people praise the company. Calcutta is known for its clear communication, top quality and impeccable after sales service.

    “The new brand name Asanderus has to live up to his reputation”, says Yves Putman. “We are working very hard to maintain our position as world leader in the top segment of luxury textile wallcovering. And I do mean in every aspect, not only in design and production, but also in after sales service. Woven luxury textile wallcovering is a product that is mainly purchased by a prosperous clientele. People who have the means to invest in such a niche product the best quality and a correct service. Customers do not want to invest in a long distance business relation if they are not convinced of the quality and the back up.

    Asanderus is a trendsetter. We produce-and I emphasize this every time I talk about is –“luxury” textile wallcovering. The fact that we are a Belgian company, with its production facilities in Belgium, is an important aspect of our company’s success. It makes us, especially if you think of globalisation, somewhat unique. Almost every step of the production is done at the factory, from designing new collections to development and production. We follow the production process very closely. The knowhow and expertise is handed from one generation to the next. And yes, part of the production is fully automated, but since we work with a “live” product, we need employees with the right spirit, the right feel, passion and commitment. Expertise is one of our most important trumps. It is the combination of this in house production, the creative process, the competence and the after sales service that makes Asanderus the company it is today: trendsetting and innovative. Trendsetting, yes. You should not forget that we start developing new collections at least one year before we put them on the market, in that way our design team has a rather challenging task: they have to be able to see the future. They need to follow what happens in the field of fashion, design…and try to determine what colours, textures and themes will be vogue the next season. Relying on their visionary creativity they develop new collections, thus setting the standard. That makes us stand out. A company like ours must make its own future. And, the time is now.