Masureel consists of three entities. Masureel International, founded in the ’80s, started as a quality printer of fabrics and high quality wallcoverings for wholesale distribution and wholesale. Masureel, however, also wanted to express its creativity in its own collections and therefore the Masureel Edition was started in 2004. Shortly after this, this department brought out its own brand on the market: Khrôma, a range of luxurious non woven wallcoverings. The brand now has a lot of different collections that target the high mid-segment of the market. Khrôma is now distributed in over 60 countries. With Masureel Distribution, the company also handles its own distribution in Belgium and Germany.

    Masureel relies on four key pointers: history, art, business activity and communication. Masureel has been fortunate to build on a rich family history. The family has been active in the flax industry, weaving and refining of fabrics since 1860. With this expertise and the continuing creative urge, the company today holds an international leader position as a quality printer of high-grade non woven wallcoverings and curtain fabrics.

    The company philosophy of Masureel is passion. Under the motto “Only passion can help you to go higher”, the company attaches great importance to quality and art. Art is a constant driving force within the company. Art brings inspiration and is a passion that Guy Masureel transfers daily to the Masureel team.

    Masureel has a young team that works together towards a common goal. All this ensures that the company has a name in the world today as high quality textile printing company. The company activity of Masureel is creating high quality products like the printing of non woven wallcoverings. Masureel is constantly looking for improvement and innovation and is a trendsetter in interior decoration. The company has its own creative department that designs new patterns, colours and creates trends every day. As a  production company, Masureel International has become one of the leaders in screen printing in Europe. Attention for the environment is never lost out of sight at any time. The company makes its products with respect for nature.

    Communication is increasingly becoming more important for Masureel. The company is strong in visual communication with investments in new multimedia possibilities, such as movies, presentations in 3D touch screen applications, etc. All of this contributes to better communication from the brand to the market and the end customer.

    Behind every Khrôma collection, there is a philosophy which is perfectly translated by the beautiful colour combinations, the most innovative structures and the most attractive designs/patterns. Each Khrôma collection presents a story, a (dream)world which inspires your customers and in which they would like to live in. With Khrôma, the confident consumer chooses variation and inspiration. Khrôma guides your client in their search for originality and individuality. Khrôma means accessibility because of the large variation in patterns and colours as well as it’s good price-quality  balance.