Design Team:

　　A two-people team:Jo and Mariette, Asanderus’ creative tandem. Afflicted with a passion for all things textile they design every new wallcovering collection and invest their time in campaigns that should startle their clients. “A versatile job”, says Jo. “Apart from choosing and developing the new designs, we need to be a little visionary too: the time gap between the initial design and the actual collection is at least one year.”

　　Their offices are submerged in rays of gold. Warm and light. The wall is covered with designs, pieces of fabric, pictures. On their desks more pictures and magazines, from high fashion to interior and furniture design. “A big inspiration”, says Mariette. She has been working for the company for more than twenty years. “Luxury textile wallcovering has become increasingly successful”,she says. “It looks like that all prejudice is disappearing: more and more people are convinced that wallcovering does not imply”dusty” and “difficult to maintain.” To prove this point, Jo takes a piece of wallcovering and pours half a glass of soft drink on it. The wallcovering does not absorb the liquid at all; the spoiled liquid turns into a drop that can be easily removed, proving the dirt-and waterproofness of this material. “But still, textile wallcovering has an “untidy” reputation. I see it as our task to change this perception. Step by step. Thanks to smart campaigning we are able to turn the tide. We are not into guerrilla marketing, simply because our customers would not approve. They like classical modesty better. We try to reach new customers with teasing collections, such as Lounge, Grace, Fortune and Vegas. And we succeed, which gives a lot of fulfilment. “